Other than greater compatibility and portability, the other benefit of encoding audio is file size reduction. Even on a slower 1.6GHz Core 2 Duo with 2GB of RAM, a 42mb AIF file was converted in about 30 seconds, and the entire process should be finished in less than two minutes as demonstrated in the video below. How long the conversion process takes depends entirely on the processing power of the Mac, but it’s always quick. Look for the newly converted m4a file in the same directory as the origin AIF.Change Destination if necessary, otherwise click on “Continue” and let the encoder do it’s work.At the “Encode to MPEG Audio” window, pull down the Encoder menu and choose “iTunes Plus”, this will result in a 256kbps m4a file.Right-click the AIFF audio file and choose “Encode Selected Audio File”. They should be available by default, but you can enable the media encoders if they aren’t visible in contextual menus for you. No additional downloads or software is required, the media encoding tools are free and bundled in Mac OS X.
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